Amanda Hougas
Hougas & Co. is a go to market consulting practice. Amanda steps in to connect partnerships, market entry, and revenue into one plan, instead of leaving three teams to solve three separate puzzles.
the pieces, connected
Track record
$25M+
in influenced commercial revenue across enterprise and mid market accounts
150+
strategic partnerships built and managed, including partnership programs started from zero
$130M
growth and funding trajectory contributed to for a pre IPO technology company, Goldman Sachs, GE Ventures, and Sequoia backed
Partnerships
Partner programs built to generate qualified demand, not just a slide of names and no measurable pull.
Market entry
The next market, segment, or channel, found and validated before competitors recognize it is open.
Revenue architecture
Sales, marketing, and partnerships aligned to the same plan, so growth stops depending on any one person.
Who this is for
Early stage and growth stage companies at an inflection point: after a raise, before a launch, or when growth has stalled and the old playbook stopped working. Usually there is no one person accountable for the whole GTM picture, just separate people half solving separate parts of it. That is the gap Amanda fills, as a consultant, fractional lead, or contract Head of GTM.
How an engagement runs
01
Amanda maps the current GTM system: partnerships, pipeline, and positioning, and pinpoints where they disconnect.
02
She designs the plan that connects them: who owns what, what gets measured, and what gets built first.
03
She stays inside the system through execution, as a fractional or contract lead, not a report that gets shelved.
Amanda works with a small number of companies at a time, as a consultant, fractional lead, or contract Head of GTM.